heidi pliam

This site was once the home of my law firm.  But alas, I've done some housecleaning and reorganized the law firm.  For legal matters, visit www.IngenaLaw.com   Read about all 3 of my businesses below. 

BizPurple is all about helping business owners generate wealth and wellbeing through their business life.  I wanted to do more than just protect small businesses legally, I wanted to see them grow and flourish.   Business owners need support not only with learning the things they don't' know that they don't know, but also with doing the things they know they "should" be doing.  It's akin to maximizing one's nutrition; First you have to know what foods are good for you, then you have to actually eat them.  BizPurple combines coaching with consulting, because clients need teaching about what they don't know, and help doing what they do know.   

Since 1997 I have been helping small business owners with legal matters.  Mostly, that has included: incorporation, trademark and copyright protection; contract negotiation and drafting; commercial lease work; and structuring and negotiating business sales and acquisitions.   As I grew in awareness about the "Truth" that I can only change the world by changing myself, I also grew steadily concerned about my activities as a lawyer.  Now I only take clients who agree that ethics and treating people with compassion and dignity will be an important factor in the decisions they make about drafting contracts or settling disputes (in addition to covering their own legal behinds).  So far it's not been great for business, but at least I now can sleep well at night.  : ) 

I refer to Ajeeta as my "playground."  Don't get me wrong; it's a serious business.  It's just that I'm having a blast learning and experiencing the game of entrepreneurship in a whole new way.  Ajeeta helps women look and feel their best by working on themselves from the inside out.  We sell image transformation coaching, as well as  clothing and accessories.  Our approach to image transformation is unlike any that I'm aware of, because it's grounded in "body as a work of art."  It's never about how you "should" look, but rather aligning what you want to have happen with the image most likely to get you there.   

The idea for Ajeeta came to me while visiting India.  What I noticed while touring there was that women of all body types and ages were wearing revealing gowns (called a sari) that exposed their midriffs.  No matter how old or large, these women looked and acted beautiful.  None had "given up on themselves,"  No matter if the wrinkles were compounded by other wrinkles, or rolls upon rolls of fat, they walked around  with an air of elegance and  confidence,  which is sorely lacking in our older and bigger US women.